Hands-on Activity | Scenario
An EV automaker is grappling with the challenge of accelerating the adoption rate and sales growth of its electric vehicles, which are not expanding as rapidly as initially projected. This slower-than-anticipated market penetration is directly impacting revenue targets and long-term investment plans.
Hands-on Activity # 1 Market Analysiss(30 mins)
When using a GPT remember to be specific with your prompts to get the most relevant information. Frame your questions around the key areas of analysis for the scenerio.
For Sales Data & Market Share:
What are the major global trends in [your industry/product/service] sales growth over the past [timeframe], and what factors are driving these trends?
Summarize the current market share landscape for [your product/service] globally, highlighting key players and their recent performance.
What are common methodologies for analyzing sales data to identify growth segments or areas of decline in [your market]?
For Consumer Behavior & Sentiment:
What are the most frequently cited reasons for consumer hesitation or resistance to adopting [your product/service] in [target markets]?
Describe the typical profile of an early adopter versus a mainstream buyer for [your product/service], and what motivates each segment.
What are effective ways to measure consumer sentiment towards new [product/service category] technologies?"
For Competitive Analysis:
Compare and contrast the strategies of [Competitor A] and [Competitor B] in [your industry/market], focusing on their product offerings, pricing, and market positioning.
What are the common competitive advantages and disadvantages for established players entering a new market segment versus pure-play startups in [your industry]?
Identify emerging business models or partnerships in [your industry] that could disrupt the current competitive landscape.
For Technological Advancements:
Explain the latest advancements in [relevant technology] that are impacting [key performance indicators] for [your product/service].
What are the potential future impacts of [emerging technology] on [your industry/product/service] adoption and [related systems]?
Describe how [specific technology feature] is enhancing the user experience and influencing purchasing decisions in [your industry].
For Total Cost of Ownership (TCO) Analysis (if applicable):
What are the key components of the Total Cost of Ownership (TCO) for [your product/service] compared to [alternative product/service]?
How can [your organization] effectively communicate the long-term cost savings of [your product/service] ownership to potential buyers?
Identify factors that influence the resale value of [your product/service] and how these perceptions can be managed.
Hands-on Activity # 2 Brainstorming | (30 mins)
Prompt Engineering
Focus on specific aspects of the challenge by crafting clear and detailed prompts.
Suggest strategies to address [specific aspect of the challenge] within the context of [your business scenario].
What are some innovative approaches to overcome [identified barrier] for [target audience/segment] in [your industry/context]?
Brainstorm solutions for [problem statement] considering [relevant constraints or opportunities].
Provide ideas to improve [key metric] by addressing [root cause] in [your operational area].
How can [technology/resource] be leveraged to solve [challenge] in [your business environment]?
Iterative Refinement:
Engage in a back-and-forth dialogue with the GPT. If an initial suggestion is too broad, refine with more specific follow-up questions.
If the GPT suggests "implement a new marketing campaign," refine with: "What types of marketing channels would be most effective for [target audience], and what key messages should be conveyed?
If the GPT suggests "optimize operational processes," you might specify: "Which specific processes should be prioritized for optimization, and what metrics should be used to measure improvement?
Critical Evaluation
User must rigorously assess GPT's suggestions for:
Feasibility: Is it practical to implement given current resources, technological capabilities, and organizational structure?
Cost-Benefit: What are the estimated costs of implementation versus the potential benefits and return on investment (ROI)?
Market/Business Impact: Will it genuinely address the core problem, drive desired outcomes, and align with overall business objectives?
Differentiation: How will this solution differentiate the organization or product from competitors?
Scalability: Can the solution be scaled effectively across different departments, markets, or product lines?
Hands-on Activity # 3 Reporting & Presentation | (30 mins)
Users can use the insights generated with GPT to prepare a presentation to summarize the findings, strategies, and proposed campaign in a professional presentation for key stakeholders.
Structured Report:
Draft a business report for the internal team on why [business challenge] and how a marketing campaign using [outputs from brainstorming exercise] s can address this. Include research findings, strategies, and a campaign timeline.
Executive summary :
Create a 1-page summary of the marketing campaign to address [business challenge]. Include key findings, ROI projections, major milestones, and high-level recommendations in 3-5 bullet points.
Presentation deck :
Use Gamma for creating visually appealing presentations.
Upload the 1-page summary to Gamma or enter a prompt.